Brand awareness represents the extent to which consumers are aware of a brand's existence, its products or services, and its unique value proposition.
Brand identity refers to the collection of visual and experiential elements that distinguish a brand and make it recognisable to its audience.
Brand reputation is the collective opinion or reputation that has been formed over time through various interactions and experiences with the brand.
Brand voice refers to the unique personality, style, and tone of communication that a brand adopts to convey its values, identity, and message to its target audience.
A call to action (CTA) refers to a specific request or instruction given to the audience, encouraging them to take a particular action.
Content analytics refers to the process of analysing and measuring the performance and effectiveness of various types of content published or distributed online.
A content calendar, also known as an editorial calendar, is a strategic tool used by individuals, businesses, or organisations to plan and organise their content creation and publishing efforts.
Content creation refers to the process of generating and producing various forms of media, such as written articles, blog posts, videos, podcasts, images, and social media posts, to engage and inform an audience.
Content strategy refers to the plan and approach that organisations or individuals use to create, publish, distribute, and manage their content.
The conversion funnel, also known as the sales funnel or marketing funnel, is a conceptual framework used in marketing and sales to illustrate the customer's journey from the initial awareness of a product or service to making a purchase or taking a desired action.
