Our framework for achieving highly visible websites follows these key steps:

1. Current website visibility analysis
2. Keyword optimisation
3. Website competitive intelligence analysis
4. Content optimisation for maximum visibility
5. Update website and content for maximum visibility
6. Internet marketing
7. Monitor and review

The framework is adapted to suit the specific needs of a project, and has achieved significant results for our clients.

When starting a website visibility project, the first step is to conduct a detailed analysis to see how your current website meets your objectives. A website visibility analysis identifies barriers to maximum search engine visibility and provides practical suggestions and technical guidance on breaking down any barriers so that you can maximise your website performance in natural search engine listings.

Choosing the right keyword phrases is critical for effectively driving qualified traffic to your website. Most web content isn't 'search engine friendly' and this will include most of your competitors' sites. The more targeted you are the less competition you will have.

We help you uncover the keywords and phrases that will bring the most qualified traffic to your website, using real search data and information about your business, industry, website and objectives.

A Website Competitive Intelligence analysis enables you to understand:

• How your competitors are achieving their results in search engines.
• How well positioned they are for certain keywords.
• The tools and techniques deployed by your competitors to market their websites.

This valuable review will improve the effectiveness of targeting your website to keep ahead of your competitors.

Your website is more usable if it uses the same language and keywords that your prospects use. Organic or natural content optimisation ensures your content reflects your target audience and your keyword phrases accurately. Our content optimisation service helps you achieve greater search engine visibility and drives your target audience to your website.

We find the best way to give a website a better chance at the top spot in search engines, in the long-term, is to ensure the web design and architecture is as accessible as possible to both search engines and people. A website may look good, but it may only receive a few visits from its target audience because its content is locked in formats that are unreadable by search engines.

Our website architecture service unlocks content within your website to ensure maximum visibility. We follow Industry best practice and our own best practice guidelines to present your website in a search engine friendly way. This enables search engine robots to examine your website and contributes to higher search engine placement results.

We can provide you with recommendations on improvements to your website and provide guidance to your website developers on implementation techniques.

It goes without saying that you want your web presence to get noticed. It is essential that best practice Internet marketing techniques are used to ensure the long-term security and quality of search engine ranking results. We only engage in ethical tactics and actively avoids any methods that are considered misleading.

We offer a range of Internet marketing services combined to ensure maximum impact for your website. This includes manual submissions to search engines, directories and indexes throughout the Internet. We ensure compliance with the unique rules and stipulations of each search engine. More sophisticated promotion is also carried out, such as identifying where your clients are looking on the Internet and the most relevant directory and index categories for links related to your company's services and functions. We also target your site at the places your competitors are listed. Our goal is to deliver long-term high exposure that reflects your corporate needs.

We provide you with detailed reports on activities undertaken, achievements, performance, and suggestions for further improvements.

We can assist with the regular updating of your site, evolve your Internet presence by fine tuning the strategy, research new possibilities and continuously monitor feedback to identify ways of ensuring visitors come back time and time again.