Keyword Development; The path to internet success

by David Harry, 8/11/2006

One of the first research tasks in search engine optimization (SEO) is selecting your keywords. This, at first glance may seem like a 'no-brainer', this is far from the truth. The keywords you optimize and market to the Search Engines with, could, in the end, be the difference between success and failure of your internet business. Sound excessive? Let's consider some facts;

There are over 1 Billion websites online with over 1.7 billion surfers worldwide.
Roughly 80% of all website traffic comes from Search Engines
75% of surfers click on non-[aid (organic) listings as opposed to paid.
Keywords figure into the majority of ranking factors on search engines.

With your website/pages keywords playing such a potentially large role in your traffic and ultimately, revenues, ensuring the competitiveness is paramount.

What are keywords?

Keywords are essentially the text that a surfer enters into a search engine to find results (hopefully yours). I find it interesting that is called 'keyword' research considering it is really 'key phrase' these days. You should look to develop a 2-5 word keyword phrase. Any longer would be a bit much to focus on.

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How to Select Keywords - An In-Depth Guide

When beginning a Search Engine Optimization campaign, there are a few basic steps that every hpol_abbreviation_seo01 knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide hpol_abbreviation_seo01 strategy. The wrong methods will run you in circles, wondering what went wrong. Read 'How to Select Keywords - An In-Depth Guide'.

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