Insider Secrets to Website Promotion

Don't Forget to Bookmark your Articles

Article marketing is a vital part of any website promotion strategy. The articles that are published by directories bring qualified traffic to your site. A well-written, informative article helps to build your credibility in your subject area. The active links in the article resource box effectively help to optimize your site for the search engines. Read 'Don't Forget to Bookmark your Articles'.

The use of linking

Since the arrival of Google and their PageRank, search engines have put a lot of weight on links to a site. There used to be simple ways to get good rankings: Meta tags, titles, keyword density, etc. Today, things have become more complex, with search engines now using a very complicated algorithm. Read 'The use of linking'.

The Dark Side of SEO - Detecting Black Hat Marketing Techniques

You're site has been running in a hosted environment for several months now. Traffic is trickling in at a slow pace, your Google PageRank is 0, and your monthly bills are starting to mount. You are about to give up all hope when you happen upon a professional SEO service promising you top-10 rankings. You hesitate and wonder if it's too good to be true. Read 'The Dark Side of SEO - Detecting Black Hat Marketing Techniques'.

Create a Google Sitemap

One of the hot new website promotion tips du jour is the Google Sitemap. This is a small XML file that sits on a website and provides information for Googlebot when it comes to visit. Is this file useful? What does it do? How do I create one? How do I get Google to find it? Well, let me tell you. Read 'Create a Google Sitemap'.

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Titles and Headlines: It's Not a Newspaper

Titles are some of the most vital parts of your site, especially if it consists of a series of articles. Yet they're also some of the most ignored elements of all web pages, and more difficult than you'd think to do correctly. You have to realise that you're not writing headlines - it's more interactive than that. Read 'Titles and Headlines: It's Not a Newspaper'.

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Latest articles

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.

Why Are Long Tail Keywords So Important?

Long tail keywords is a term you will often come across in SEO circles, and basically refers to the less popular keywords that get fewer searches per month in the search engines, but are easier to rank highly for, because there are far fewer sites competing for that term. Read 'Why Are Long Tail Keywords So Important?'.