Keywords are for humans not search engines - page 5

by Ant Onaf, 4/6/2005

I know most of what I have just mentioned is Search Engine Optimization practices and techniques, yes, that is true, but in actuality the entire process is for the visitors not the search engine. If you create your site easier for the search engine to find then the visitor will also find it easier and faster, but at all times it is important to keep the visitor in mind.

Many SEO practicioners would include any keyword about baseball such as:

baseball
major leagues
major league baseball
minor leagues
minor league baseball
atlanta braves
new york yankees
baseball players
etc.

Those keywords are for the search engines not the visitors. If a visitors enters "atlanta braves" as a search keyword and your link is displayed as an result the visitor will be disappointed when he clicks on your link and does not find any solid information pertaining to the "atlanta braves"...instead he/she is greeted with "baseball rules". The visitor will immediately back out without referencing your site or indexing it for later retrieval because it does not pertain to their search quest. Once in a while you may become lucky and get someone who stays because it does mention baseball, but if you tracked conversions, it would surely sink, using this method.

The better you target your visitors the more success you will have on the web. Properly using keywords to target your visitors and not the search engines will aid in more ways than one. It will create a healthy online circuit and greater chance for success. Imagine if each time you search the web...you had a perfect search! You only needed to search once, because exactly what you were looking for was found in the first results.

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About the author

Ant Onaf is the owner and founder of www.JournalHome.com. He is an online internet marketer, web advertiser, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology & internet marketing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf

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