How to Build a Website Around Keywords

by Justin Hallman, 3/29/2007

Everyone wants more traffic to their website. More website traffic means a larger audience of potential customers, which will equate to an increase in sales. A simple way to get better listings in major search engines and drive more traffic to your website is to build your site around highly specific keywords and keyphrases.

A very hot topic right now is poker. You decide to start up a site that offers free poker tips and poker articles, hoping that visitors to your site will signup for the poker affiliate program that you have just joined. The obvious keyword here is poker. Many webmasters will try and build their sites around the term "poker" and hope to get a decent search engine ranking, ignoring other keywords and keyphrases. Unfortunately, on a popular search engine there are over 35 million webpages containing the search term "poker". Even a search engine expert will have difficulty ranking well for such a broad term.

The answer to this problem lies in building sites with pages containing highly specific keyphrases, such as "Omaha High Low Strategies". (Omaha High Low is a type of poker.) There are less than 500,000 webpages containing the search term "Omaha High Low Strategies." That's still a large number of pages to compete against, but it's much more likely that you will eventually be able to rank on the first page of search engines.

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Please stop designing web sites backwards! Choose keywords and keyword phrases first.

I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. Read 'Please stop designing web sites backwards! Choose keywords and keyword phrases first.'.