Finding Your Niche Using Keywords - page 2

by Larry Lang, 7/21/2007

KEI is a mathematical algorithm formula developed by Roy Sumathumtia to determine the probability of successfully using a keyword to grow a business. Here is how it is calculated: square the popularity of a keyword and multiply it by 1,000. Now divide that number by the number of sites that shows up in AltaVista for that keyword.

Very few keyword-searching programs actually use this formula. Although, in my experience, keyword software programs that do use it have proven to be invaluable in finding niches and narrowing them down to products that the consumer is looking for. When you are looking for your keywords while using software with a KEI, as a rule of thumb, look for keywords with a KEI number over 100 with less than 1,000 pages of competition. The number of competing sites is a very flexible number, and you can adjust it up or down depending on how well you know your particular niche. The higher the KEI number is over 100, the higher the effectiveness of that keyword. The lower the number of competing sites, the easier it is going to be to get your web pages ranked among the top ten sites, if not number one. Another consideration is how many searches in a month the keyword had. In this case, the higher the number the better. If this number is too low, it will not be worth your while to use that particular keyword.

What you are looking to do here is to take your top three keywords and add together the number of searches they received for a month. This gives you some idea of what kind of traffic is possible by using those keywords. Rank your keywords in order of importance. This helps you maintain focus on your primary goal.

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Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc. http://www.elitewebstrategies.com visit our at blog http://www.elitewebsolutions.com

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