Viral Marketing - page 2

by Adrian Mullan, 3/31/2006

Viral Marketing Techniques

Obviously not all of us have access to the funds required to hire a professional animation studio to build a dancing robot. The good news is that there are many cost effective ways to take advantage of viral marketing.

1. Start a 'Tell-a-Friend' Program

One simple way to encourage viral marketing is to add a 'tell-a-friend' link on your website.

If a reader finds something interesting - they simply click on the link and enter their friend's email address to forward them the web page link.

2. Encourage readers to forward your Newsletter

If you publish an email newsletter, the best way to build up your database is to encourage existing subscribers to forward your newsletter to friends, family and colleagues. You can add something like this to the bottom of your newsletter:

'Help your friends out!

Forward them this newsletter so they can stay up to date on the latest developments on Widget manufacturing'.

3. Offer a Free Service on Your Website

Offering a useful service for free on your website is a great way to generate repeat visitors to your site. For example, if you run a website on overseas shipping, offer your customers a free currency conversion tool from www.xe.com.

If you're a business consultant, you can offer a free downloadable business plan and so on.

4. Create an Entertaining Game or Video

This option takes a little more work, but when implemented correctly, it can generate a ton of traffic to your website.

Insurance giant Zurich recently created a little Flash game called 'Parking: Battle of the Sexes'. The aim of the game is to answer the age old question 'who's better at parking, men or women'. Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.

These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.

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