by Jason Kamara, 8/17/2007
Equally important is the SEO value of these links. The more links an article has pointing to it, the better it will rank in the search results. Let's say you have an article published on "The Ten Most Fuel Efficient Vehicles of 2007" which you have bookmarked on five popular sites. This article will now rank higher than other similar articles with fewer backlinks. So if a person is looking for information on the most fuel efficient vehicles, your article is more likely to show up higher in the search results.
Most article directories have a bookmarking tool or Digg buttons to allow readers who enjoy your article to add it to their favorite online bookmarks. However, you can use these tools to promote your own articles. Start off by signing up for an account with the most popular and suitable bookmarking communities. Then bookmark your best articles to each of the sites. Hopefully, others will enjoy your articles and promote them even further by voting for them.
On its own, article marketing is an excellent way to promote your site and improve your search engine optimization. Taking advantage of the viral nature of social bookmarking allows you to increase the scope of your audience and ultimately, bring more qualified prospects to your site.
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