What is Web Analytics and Why is it Crucial for Online Marketing Success? - page 2

by Brian Offenberger, 7/6/2006

Find out where visitors come from and what keywords drive the visit

Traffic logs will let you know which search engines send you website visitors. They tell you what links generated site visitors for you. They'll tell you what search keywords and phrases people use to find your site. They'll even let you know what call-to-action initiatives on the site produce the best results.

Low cost data for online marketing and entire business marketing applications

Information from traffic logs is pure data that is gathered mechanically through visitor actions. There is no outside human influence in data collection, making it an invaluable part of your entire marketing efforts.

Web analytics value is found in the answers to these basic questions

The high value of regular review and analysis of your website traffic logs (along with a few other key performance measurements we've previously written about) is directly reflected in your online marketing ROI. To see the value in another way, look at the answers analytics provides to necessary business questions:

What do people do when they visit your site?
Is that what you want them to do?
Where are they coming from?
What terms are they using to find you?
What other websites send visitors to yours?
What activities generate the most sales or lower costs of sales?
How long are people staying on your site?
Much More

It's nearly impossible to reach your full potential in anything without measurement and analysis of performance and accomplishments. A website is no different. Take the time to regularly review and analyze these logs for improved internet marketing results.

Go to article page:

Please note: the following 'About the author' box is written by the article author and its inclusion is a condition of putting the article on this website. It does not represent the views of Homepages Online.

About the author

Brian Offenberger is a certified eMarketer and host of weekly radio program "Online Marketing with RSS Ray." He is also the founder of search engine marketing and web analytics company, BizGrowth Search Engine Solutions. He can be reached at 877.837.8803. Visit Brian's website website at http://www.bizgrowthseo.com for more details and to view his other free reprint articles.

Keywords Selection For Search Engine Traffic

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Read 'Keywords Selection For Search Engine Traffic'.

Article categories

Latest articles

Keyword Research Strategies For Article Writers

If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content. Read 'Keyword Research Strategies For Article Writers'.

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.