Tracking the Success of Your Web Site - page 2

by John Eberhard, 5/27/2006

Most quality programs will let you look at the number of referrals coming from individual web pages (i.e. http://dir.yahoo.com/Computers_and_Internet/Software/), or from domains (i.e. from yahoo.com or google.com), or you can specifically look at referrals just from the various search engines.

4. Page Views by Page: You should check out how many Page Views each individual page on your site is getting. This shows how well people are moving around the site and which pages are attracting the most attention. This is especially important as you put up new features and new pages and you can see how people are responding to them.

Most programs will show you which pages most people entered the site through, and which pages they exited the site from. This is important because if you see that most people are coming to your home page and also exiting the site from your home page, it shows you are not enticing them to stay. That tells you that you need to make the choices on the home page more interesting or more appealing. You should use market research to tell you what your public wants, and then use that information to get them to stay and move around the site.

5. Sales: This of course is the most important thing, although this is not something the statistics programs will show you. If you sell a product online, you should graph your online sales weekly and see how the various actions you are doing or changes that you are making are contributing to or detracting from sales, and manage accordingly. If you have a web site and you get leads from it, but you do not sell something directly online, then you should track what dollar value of sales you get from the leads from your web site.

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Please note: the following 'About the author' box is written by the article author and its inclusion is a condition of putting the article on this website. It does not represent the views of Homepages Online.

About the author

John Eberhard is President of RealWebMarketing.net, a marketing consultant, writer and political analyst living in the Los Angeles area. He can be reached via www.realwebmarketing.net/contact.html

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