Make your website search engine friendly - page 3

by Deepak Sharma, 2/17/2006

Go for your site promotion

Make sure that when you announce your page, you use your target phrase in both the link text and any explanatory text. If you run a blog, you will want to blog your page with at least two references to your target phrase.

List your site in Link Directories that provide a specific category for your services, these are also effective ways to create inbound links as the more inbound links you have generated to your web-site the higher the page rank you are likely to get in Google.

The key consideration to getting your site noticed is to optimize the keywords and use them all over your site. Look for quality link partners that have the same services or products you offer. This is because if you link to a Tupper ware site and you offer fine wine, it isn't going to do you much good as there is no common denominator.

List your sites in Link Directories that provide a specific category that best suits your site content and services.

Check Your results in top of the rankings. If Google or Yahoo don't crawl your site on a periodic basis, then submit your page to them. Wait for a week or so, and then go to those engines and test your search engine optimization target phrase. You should aim to get to the first or second page of search results for your target phrase. Remember that this can not be done in a single shot; it is long, continuous process putting your patience to the test.

Search engine optimization strategies at a glance

Here is a recapitulation of warranted strategies aimed at facilitating your website topping the search engine rankings. But, be sure you do not give up or falter midway as it is an arduous to achieve yet potentially profitable proposition.

Ensure that your website is tested for good load time, dead links and cross-browser compatibility. Netmechanic.com is a good website to do this.
Optimize you web site pages . Make sure your top keywords appear in your title, meta tags and content.
Provide quality content that have something unique to offer and that have keywords or key phrases people might search to find your site. If you are into selling products, give something away free (The word "free" is one of the top most searched for words on the net).
Continually build quality links to your site pages from other well ranked sites on your target search engine.
Enlist your top keywords and key-phrases and track your listings/ranking in the top 10 search engines and analyze it in a periodic manner
Focus on your web site attractiveness and easy-to-use feature with clear navigation and easy to read layout and fonts.
Stay focused to cater to your visitors needs - don't throw in a free-for-all links program to just attract traffic. In the long run your website will be recognized for what it is.

It's worth sparing the time to make your site more search engine friendly, because some simple changes may pay off with big results. Even if you don't figure in the top ten for your target keywords, you may find a beneficial clue for target keywords you aren't anticipating.

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About the author

Deepak Sharma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong portfolio offering superior web services and solutions at competitive costs.

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