Make your website search engine friendly - page 2

by Deepak Sharma, 2/17/2006

Evaluate your competition

One of the vital things to focus on while developing your web-site presence is to evaluate your competition and rival competitors. Attempt an analysis what's working for them; how they market their products and services, and even evaluate their target phrase and description tags.

One thing here may be taken note of that the more popular a target phrase is, the more competition there is likely to be. Sometimes, therefore, it makes sense to target a less popular phrase where you can corner the market rather than aiming for the highest popularity phrase.

The following do's on your part will help you in this backdrop.

Check out Yahoo and Google to see what shows up when you search for your target phrase.
Examine the pages on the first page; analyze where and how they use your target phrase. You can use the "Cached" page option in Google to get your targeted phrase highlighted.

Make your website content driven

Search engines, especially search giant, Google loves content, content, and content. The more rich content you provide using your keywords or target phrase the better you page rankings will be. The best method employed here is to update your pages 2 to 3 times a week, for an instance Monday, Wednesday and again Sunday. While updating the content regularly, you may work well on focusing on your keyword or target phrase.

Here are some significant points to be taken care of:

Include your target phrase twice in the meta title tag <title> Ensure your title is "clickable". This is what most of the people see when they search, so keep your title logical and descriptive enough.
Include your target phrase in the title or headline for your page. Put that headline using a header tag for your headlines, as search engines quite often weight words in these tags higher.
Do not forget to include your target phrase in subheads, using header tags here too.
Finally, make sure that you include your target phrase in the first paragraph of your page, and twice if you can.Also include it in other locations on the page, like external links, headlines, and sidebars.

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