by Wyatt Lee, 10/31/2006
3. Avoid links that carry the same description.
The search engines do not like links that carry the same description. The solution is the same as above: variation is the key here. Make sure that when you leave your links, you should try to at least change the descriptions attached to them. In this way, you are effectively telling the search engines that it is the webmasters themselves who chose to display your links on their web pages.
4. The problems with reciprocal linking
Generally, reciprocal links are okay. But then if there is too much of the same, the search engines will penalize you, and you would have to prepare for a lower page rank for your site.
Also, reciprocal linking is prone to abuse. Webmasters can merely collude to link with one another, or worse, a webmaster can create multiple websites that he'll link together, instead of relying on the strength of the content to garner the much needed back links.
5. Avoid getting too many back links for a start
When you have just built your website, naturally you would want your site to achieve some sort of success in the shortest possible time. But if your young website suddenly gets thousands of back links within a short period of time, then the search engines will be coming out to get you. They will interpret this as something fishy going on, and raise the red flag at your site.
They may even remove your site from their listings, because your website will be seen as having participated in unfavorable practices such as link farms to amass such a huge number of links. The key here is to control the growth of back links to your site so that you stay under the radar of the search engines. For example, if you are submitting articles to promote your site, then make sure that you limit yourself to just 2 submissions per week, so that the growth pattern of your back links will look more natural.
What I have shared with you here are examples that are derived from experiences and mistakes made by Internet marketing experts, who had learned them the hard way. Now, it is your turn to learn from their experience, so that you can succeed in this important Internet marketing strategy.
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About the author
Wyatt Lee is an expert author specializing on the subject of Internet marketing. Please visit his Internet marketing strategy blog for all the best tips and latest news on the world of Internet marketing.