You don't have to be a big brand or have a lot of money to create link bait. Many people have created link bait on purpose--and many have created link bait without even knowing it. It doesn't have to cost that much to create something that people will link to. Read 'Use Link Bait to Catch Better Search Engine Rankings'.

Since the arrival of Google and their PageRank, search engines have put a lot of weight on links to a site. There used to be simple ways to get good rankings: Meta tags, titles, keyword density, etc. Today, things have become more complex, with search engines now using a very complicated algorithm. Read 'The use of linking'.

Titles are some of the most vital parts of your site, especially if it consists of a series of articles. Yet they're also some of the most ignored elements of all web pages, and more difficult than you'd think to do correctly. You have to realise that you're not writing headlines - it's more interactive than that. Read 'Titles and Headlines: It's Not a Newspaper'.

Articles are a factor in giving a site higher ranking in search result pages. However, it is not just about flooding your site with articles; they must meet certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. Read '4 Things All Articles Should Have'.

As soon as new site visitors arrive at your website the first thing they need to know, before anything else, is what you do. You can talk all you like about how great you are, but unless you spell out what you actually do, they won't even know what you're so great at! This oh-so-overlooked yet such basic of information can be communicated to your site visitors in a number of different ways. Read 'Tell me what you do!'.