The Fundamentals of Inbound Links - page 3

by Justine Curtis, 9/8/2007

Directories and Links

Do not forget to submit to the directories, relevant business directories and local listings. Getting listed in some of the larger directories such as the Open Directory Project counts for a lot in the major crawler based search engines. Take your time and choose the right category to submit to. Also, make sure you read the advice about how to write the descriptions and titles and write them in the way they ask, bear in mind that human beings edit these directories! Also consider submitting to Yahoo and Business.com, both charge annual subscription fees but both would provide high quality links. If the links turn out not to be cost effective, simply don't renew your subscription.

Buying Links

Buying links is also becoming more commonplace. It is a form of purchased advertising that is less obvious than banner adverts or pay per click listings. Often the link will be placed on multiple pages, or all pages within the site. If purchasing a link, make sure you are clear about why are you buying it? Is it for search engine ranking purposes only, or to get traffic directly from the link?

Make sure the link is worth what you are paying in terms of the traffic it will send you and not solely to improve your page's ranking. If the link partners page is well ranked in the search engines under a specific key phrase but receives few visitors, it won't be sending many visitors to your web site. If the page is well ranked, it may help with your ranking in Google and the rest, but that would be the icing on the cake.

Forums

Join forums and discussion groups related to your business and place links to your web site in your signature line. Use your main search terms as the link text. But before spending time writing lots of posts with your signature line in each post, make sure that the forum is spiderable by checking the robots.txt file. Also make sure that links in signature lines are not hidden from spiders (view the source code to make sure that signature links are in plain HTML and point directly to the site).

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