SEO Success: The 10 Commandments of Link Building - page 2

by Brandon Cornett, 8/10/2007

3. Thou shalt pursue the right kinds of links.

Not all links are created equal. Sure, you want a lot of links to your website ... we all do. But you should always put link quality before link quantity. Jim Boykin, SEO expert and owner of WeBuildPages.com, said it well:

"It's not always 'He with the most links' who wins the game ... Really, very often, he with the right 10 links can beat the guy with 1,000 of the wrong links. I see it all the time."

What makes for a quality backlink? Generally speaking, the most valuable links for SEO purposes are those that come from older, well-established sites within your topic area.

4. Thou shalt alternate link text.

To gain visibility for more of your key phrases, and to make your linking profile seem more natural to search engine algorithms, it's a good ideas to mix up your link text. For instance, instead of having a thousand backlinks to my site using the phrase "real estate marketing," I strive to get a broad mix of link text. I shoot for "real estate marketing" and "Realtor marketing" and "real estate SEO" and ... you get the picture.

5. Thou shalt find links everywhere.

Links are everywhere, and they're what make the web, well ... a web. So link opportunities are everywhere, as well. You can gain links by publishing articles online, syndicating press releases, submitting to directories, participating in forums, growing a blog or becoming an authority in your field. You are only limited by your imagination, and imagination is our next commandment.

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How to Find the Best Keywords for a Niche Site

Now that you've decided to begin creating niche sites the next logical step in the process is to decide what kind of niche site you want to create. That is, you must pick a niche topic. Once you've done that, you can pick a set of niche site keywords to use in order to attract search engine spiders to your site, as well as actual human visitors. Read 'How to Find the Best Keywords for a Niche Site'.

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