Build Better Link Popularity with Syndicated Articles - page 3

by Scott Hawksworth, 8/17/2007

5) Write a Killer Resource Box

The heart and soul of a syndicated article is its resource box. The anchor text and link destination of the links in the articles should be varied. Varying anchor text will help avoid penalties in search engine rankings and create higher-value links. Often changing the resource box after submitting to each site proves beneficial. An article about dogs with the anchor text "dogs" should be varied with anchor text like "puppies" for the other article submissions. Using technology such as latent semantic analysis, search engines will notice "dog" and "puppy" as related words, but will not penalize the site for having unnatural links (e.g., if all of the links used "dog" as anchor text). This same effect can be achieved by varying the link target. Linking the first half of the article submissions to page A, and the second half to page B will avoid penalties from search engines like Google. Articles are a proven way to get links, but if a new site suddenly acquires 100 links to the same place in a short time, search engines might penalize it.

Article submission is a great way to get high quality links from topically related sites. The more effort and care given to an article that is submitted, the more syndication potential an article has. Compelling titles, high-quality content, and interesting topics will all improve the syndication of an article. Varying backlink text and destinations can also help avoid heavy penalties from search engines. Some SEOs believe that only traditional directory submissions and link swapping are effective methods of building links. I, however, am a firm believer in the power of a well-written article to deliver a large number of topically related links to any fledgling site.

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About the author

Scott Hawksworth works as a link popularity campaign manager for Andy Hagans Link Building.

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