by Scott Hawksworth, 8/17/2007
There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well!
But one method used by a growing number of webmasters is that of building link popularity through the syndication of original articles. Syndicated articles are becoming increasingly popular because article syndication builds permanent links from many different, topically related, keyword rich pages. There are several steps one can take in order to ensure that an article is syndicated as much as possible, and that the links from those syndications are of the highest quality.
1) Write High Quality Articles
The amount of syndication an article receives is directly proportional to the demand for that type of article. Higher quality articles will prove more valuable to webmasters looking to reprint articles. Perfect spelling and grammar are requisite in order to ensure the widest syndication possible. Webmasters will be more inclined to reprint well-researched and well-written articles. Most articles are not of the highest quality, so a higher quality article will stand out significantly.
Articles should be more than simply a place to put a link in a resource box. The goal of article writing should be to make the article itself interesting. An interesting article can be syndicated on websites with high traffic and PageRank. Increasing article syndication will cause the link in the resource box to be copied by many Web sites.
In addition to building more links with higher quality articles, webmasters will find that quality content articles will result in an immediate traffic increase to a site. An article that is appealing to readers will naturally attract a large readership. The more readers an article has, the more likely those readers are to click on the link in the resource box.
2) Manually Submit to Related Sites
Another technique used by many webmasters to increase an article's syndication is to submit articles to related sites. The best syndications and links come from quality sites in a specific niche, not simply article banks. For example, there are many Web sites that will only accept business-related articles. Any webmaster of a business-related website looking to build link popularity should write an article concerning business and submit it to these sites. Potentially, other business sites could take note of a high quality business article and syndicate it on their sites (which are all related under the unique subject of business). Doing this will build topically related links which can improve a Web site's search engine rankings dramatically.