Use Link Bait to Catch Better Search Engine Rankings - page 3

by Bill Hartzer, 2/17/2006

Create an entirely new web site on a new topic. The new site could be funny, controversial, or just informative. Take, for example, Paul English's IVR Cheat Sheet that he recently created (http://paulenglish.com/ivr/). Mr. English is now enjoying thousands of links to his web site because he created a web page that's helpful to all of us. Not only that, because of his cheat sheet that he's posted on his site, companies are now seeing a backlash according to an article posted on Yahoo! (http://news.yahoo.com/s/nf/20060118/tc_nf/40949). "Companies that rely on automated call centers have been weathering a consumer backlash in recent weeks..." reports the article. I don't have access to the number of visits to Mr. English's web site, but I would suspect that he's getting a lot of traffic based on all the high-quality links that he has--and I would suspect that he hasn't requested any of them.

Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally link to. And with the ever-increasing popularity of blogs nowadays, the bloggers need something to link to and talk about--why not create some link bait on your web site so it too, can enjoy better search engine rankings--just reel them in.

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About the author

Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.

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