How to Identify Bad Link Exchange Transactions - page 2

by Tony Zhu, 8/10/2007

6. Quality of website

I look for glaring typos, English mistakes, excessive fla shy banners, broken images, or the ever infamous animated Under Construction gifs.

7. Format of link

I usually look at the source code of the links page to make sure that I will be receiving honest inbound backlinks. Does the site use rel=nofollow or external redirects for their outbound links? If so, they won't benefit you at all (SEO-wise) unless the link gets many human clickthroughs.

8. Are they willing to put the link in a "real" page of their site?

If they are willing to place your link on a content page, then they are definitely my valued link partner.

9. If I see their phone number in the request email...

Then I'd classify them as a valueable link partner. The same goes to your request emails: always include your name and phone number in order to be trusted.

That's it for me. As you can see, I've only mentioned PageRank once. I believe that as long as a site has quality, it has a good potential (PageRank or otherwise) and is worthy to trade link with. Finally, although these are good criterias to stick to in order to identify good link partners when receiving requests, don't forget to see if you are adhering to these when you are the one sending requests!

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About the author

Tony Zhu is the owner of http://www.inawhim.com/ an online business resource website, InaWhim.com, the largest free resource for the new and experienced home business owner. At InaWhim.com, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more.

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