How to Get Hundreds of One-Way Links Pointing to Your Website - For Free - page 2

by David Sharpe, 4/1/2006

Sell Your Article to the Search Engines

Increase the number of people reading your articles by making them search engine friendly. Consider this scenario: You have just launched a new website and desperately want to generate a steady stream of visitors. Unfortunately the Google Sandbox is likely to prevent you from receiving any substantial search engine traffic for a number of months.

A keyword targeted article on your website might not receive a satisfactory search engine ranking, but the same article added to a large, established article directory will have a much better chance. Despite being hosted on another website, the article will still link to your site, allowing readers to click through.

To optimise your article for search engines, aim to place your targeted keywords in the title, the first paragraph, sparsely throughout the article body and in the link anchor text of your resource box.

Resource Box

A resource box is actually just a piece of text at the end of the article where the author can provide contact details and information about their own website, product or service.

The resource box is your opportunity to drive traffic to your website, so maximise your clickthroughs by offering a compulsive reason for people to click on your link.

Rather than 'Click here for useful advice and information', use something like:

'Did you like this article? Find over 100 high quality tools and articles at....'

'Download our free report -- How to instantly increase sales by 20%'.

If you are distributing articles to improve your search engine rankings, include a link to the web page that you are trying to promote and place the keywords on which you are trying to rank, into the anchor text.

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If you have done any research into internet marketing then you know that you need to have keywords. If you are developing a web site then you need keywords to optimize the page and if you are developing an internet advertising campaign, whether pay per click or email, then you need keywords. Read 'Keyword Search: Why Keyword Tools Are Important'.

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