Google SEO Tips - Content, Content, Content - page 3

by Matt Jackson, 10/3/2006

Further Benefits Of Content Driven Sites

We've intimated that your visitors will be equally appreciative of an informative, content-based site. The more information you can provide to visitors, the longer they will remain on your site and the more trust you will have gained. Site visitors that leave with nothing have no reason to use your site and no reason to purchase for you. If you can enrich their visit with hard facts, or useful or entertaining content, then you are greatly increasing the chance that they will purchase your product or click your links.

Important Precautions Before You Begin

There are very few precautions you need to take beside site accessibility and navigation factors. Ensuring that your visitors and the search engines have easy access to all of the pages of your site is essential; otherwise you will gain little or no benefit from your efforts. Larger sites with a complex hierarchical structure should consider the use of a sitemap to ensure that search engines do not get lost in the pages of your site. This way you should be able to virtually guarantee that every page gets indexed, ranked, and hopefully visited.

Content Quality Is As Important As Content Quantity

Another precaution you should take concerns the quality of the content itself. Not only should you completely avoid using the same content on more than once occasion but also you should ensure that every page offers some value. The problem is that in a bid to create numerous pages on various topics, sometimes the quality can suffer in place of quantity. Remember that Google spiders aren't your only concern and your human visitors will want to read invaluable and informative content.

Conclusion

Google, as the largest and most populous of search engines, is considered the most important. Getting a top ranking in the Google search engine result pages is, therefore, the Holy Grail of SEO efforts. By reaching this coveted top position it is feasible that your website could see hundreds or even thousands of new visitors every single day. Google loves nothing more than content rich and content packed websites and by including a page hierarchy, an article directory, or a blog it is possible to take advantage of the Google spiders as they pass through your site.

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