Ethical SEO - page 2

by John Tourloukis, 6/13/2006

Both examples have and continue to lead to the banning of companies and their pages on the search engine results pages. Almost all search engines have their techniques by which they identify pages which are fooling their bots. Once found, action is swift and often, severe.

Just to be clear, here is what is expected of the three main parties involved in searching on the Internet:

Search Engine:

To return the most relevant resources based on the keywords entered by the user
Index and maintain an index of web pages
Be honest about links that are sponsored on its search results pages

Web page and site owners:

Provide content that is relevant to the search made by a user
Change the content or keywords but remain honest about it
Adhere to the Terms and Conditions as laid out by various search engines

Users:

Search only with those search engines that return relevant results and are clear about what they do on the results pages
Be somewhat aware of what happens on the Internet
Be fair in case of minor mismatches in search results unless they appear to be done with malicious intent

Yes, the above are ethics but as in the real world, black will continue to co-exist with white and in some cases, overlap to offer the gray areas!

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About the author

John Tourloukis is the founder of Fast PC Networks data center colocation, internet consulting and Ethical SEO company. John's SEO blog

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