Backlinks 101 - page 2

by Glen, 5/20/2007

Do I really need backlinks to be successful in search engine rankings?

Currently, I would be inclined to say..YES!. However, it does depend on the keyword you are aiming for. If you are optimising your site for a keyword that is never searched for such as "lemon flavoured wall plug", then you could probably rank for that without any backlinks to your site containing that anchor text, and would need very little on page optimisation I would assume. However, if your keywords are in the slightest bit competitive, its going to be backlinks you need to kick off your Search Engine Optimisation campaign and to be successful with it. By no means is it the be all and end all of Search Engine Optimisation, but it certainly is an important factor.

How can I get more backlinks to my site?

There are many ways to get backlinks to your website. Firstly, you can start by contacting similar websites, but its generally best not to contact direct competition, and simply ask them if they would like to share links with your website. Articles - Articles can be submitted to thousands of websites, and if they have a link to your site in them, then your going to be getting lots of backlinks quite easily, of course dependant on whether the article is worth anything to anybody. Blog - Interesting blog's are great ways to get people to link to areas of your site. Blog's are very easy to set up, and as long as they are kept up to date, they can be great for getting backlinks to your site. Directories - Submitting your website to directories can be great for getting inbound links, especially directories such as DMOZ. (www.dmoz.org)

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