Insider Secrets to Search Engine - page 15

There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession. Ask any two SEO's what they consider to be ethical in their pursuit of top results and you will most likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not. Read 'Ethics, Best Practices and SEO - A Crisis in the Profession?'.

Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results. Read 'Beginner's Guide to Search Engine Optimization'.

Link exchanges are a good way to help increase your traffic and improve your page rankings in search engines. Unfortunately, not all links are created equal. There are more and more websites using deceptive link strategies that not only don't help your traffic but can hurt your reputation. Read 'Link Exchange Scams to Avoid'.

The ability to drive traffic to your blog without using search engines is the best safety net you can have. Search engines' algorithm changes every now and then, it is not easy to follow them. While on-page and off-page optimization is always important, you should also be equipped with skills to drive traffic without waiting for search engines. Read '5 Ways To Drive Traffic To Your Blog Without Using Search Engines'.

Go to results page:

Feature

Backlinks 101

Backlinks have been the subject of every successful hpol_abbreviation_seo01 (Search Engine Optimisation) to date, and that quite simply is a fact. With constantly changing algorithms from the likes of Google, Search Engine Optimisers have to keep up with what works and what doesn't. Read 'Backlinks 101'.

Latest articles

The Key to Keywords

Sometimes we take the Internet so for granted. Browsing on the Internet has become almost second nature to us. The minute we come across something that we want to find out about, we connect to the Internet, go to our favorite search engine and type our query into the search bar. As soon as we hit the search button, we are given pages and pages of results, some we can use and others that are not so relevant. Read 'The Key to Keywords'.

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. As a result, you want to make sure you know how to utilize keywords properly so that you get the most benefit from this wonderful tool. Read 'The Importance of Choosing Your Website Keywords Carefully'.

Please stop designing web sites backwards! Choose keywords and keyword phrases first.

I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. Read 'Please stop designing web sites backwards! Choose keywords and keyword phrases first.'.