Insider Secrets to Search Engine - page 11

11 Tips for Pay-Per-Click Success

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals. Read '11 Tips for Pay-Per-Click Success'.

Use Link Bait to Catch Better Search Engine Rankings

You don't have to be a big brand or have a lot of money to create link bait. Many people have created link bait on purpose--and many have created link bait without even knowing it. It doesn't have to cost that much to create something that people will link to. Read 'Use Link Bait to Catch Better Search Engine Rankings'.

Evaulating Website Performance

If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. Read 'Evaulating Website Performance'.

Viral Marketing

Viral Marketing simply refers to a marketing message that spreads quickly from one person to another. Like the offline world, the idea is to get your message to reach as many people as possible. Viral Marketing adds fuel to the fire by exploiting the speed and reach of the Internet. Read 'Viral Marketing'.

The use of linking

Since the arrival of Google and their PageRank, search engines have put a lot of weight on links to a site. There used to be simple ways to get good rankings: Meta tags, titles, keyword density, etc. Today, things have become more complex, with search engines now using a very complicated algorithm. Read 'The use of linking'.

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Titles and Headlines: It's Not a Newspaper

Titles are some of the most vital parts of your site, especially if it consists of a series of articles. Yet they're also some of the most ignored elements of all web pages, and more difficult than you'd think to do correctly. You have to realise that you're not writing headlines - it's more interactive than that. Read 'Titles and Headlines: It's Not a Newspaper'.

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Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.

Why Are Long Tail Keywords So Important?

Long tail keywords is a term you will often come across in SEO circles, and basically refers to the less popular keywords that get fewer searches per month in the search engines, but are easier to rank highly for, because there are far fewer sites competing for that term. Read 'Why Are Long Tail Keywords So Important?'.