Link development is one of the most overlooked components of a successful search engine optimisation campaign. Web site owners can put all the key phrases they wish on a page, develop killer content and a search-engine friendly navigation scheme, but without a well-planned link-development campaign, crawler based search engine visibility is difficult to achieve and high listings are virtually impossible. Read 'The Fundamentals of Inbound Links'.

There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well! Read 'Build Better Link Popularity with Syndicated Articles'.

As an Internet Marketer you want to gather as many links as you can to your website so that it appears to be an authority on the subject for the search engines. This kind of traffic is reasoned by many to be "free" traffic. It's not similar to pay per click (PPC) or other kinds of traffic where you are paying for people to visit your website. Read 'Backlinks Equal Free Traffic'.

Link popularity has been the main technique for search engine marketers for at least the last few years. Some marketers have become so obsessed with link popularity that they have resorted to automated techniques to help them acquire one-way links. Read 'Link Spam - The Seedy Underbelly of Web Marketing'.

Looking forward from the early stages of web site development and search engine optimization can be a daunting thing. A little research will show you that trusted domain names that have been around for several years will almost always outrank new domains. This fact can cause some distress among webmasters - it can seem that you'll simply never catch up. Read 'The SEO Edge: choosing your keyword battles and fighting them well'.