Insider Secrets to Search Engine Optimisation

Backlinks 101

Backlinks have been the subject of every successful SEO (Search Engine Optimisation) to date, and that quite simply is a fact. With constantly changing algorithms from the likes of Google, Search Engine Optimisers have to keep up with what works and what doesn't. Read 'Backlinks 101'.

The SEO Journey

Working in the fast-paced search engine marketing industry, I have often been faced with the question: "Where exactly does SEO fit into web site development?" Read 'The SEO Journey'.

How To Get Blacklisted By The Search Engines: Black Hat SEO Techniques

Black Hat SEO is a real problem as more and more SEO companies are set up every day. Just as a reminder, Black Hat SEO is to be opposed to White Hat SEO. Black Hat search engine optimization can be defined as the practice of using unethical techniques to make your search rankings go up. Read 'How To Get Blacklisted By The Search Engines: Black Hat SEO Techniques'.

Black Hat Web Design - The 5 Main Culprits

It seems that as fast as search engines are updating their algorithms to defeat Black Hat web design and promotion tactics, unethical operators are finding new ways to fool these new routines. Read 'Black Hat Web Design - The 5 Main Culprits'.

The Fundamentals of Inbound Links

Link development is one of the most overlooked components of a successful search engine optimisation campaign. Web site owners can put all the key phrases they wish on a page, develop killer content and a search-engine friendly navigation scheme, but without a well-planned link-development campaign, crawler based search engine visibility is difficult to achieve and high listings are virtually impossible. Read 'The Fundamentals of Inbound Links'.

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Backlinks 101

Backlinks have been the subject of every successful hpol_abbreviation_seo01 (Search Engine Optimisation) to date, and that quite simply is a fact. With constantly changing algorithms from the likes of Google, Search Engine Optimisers have to keep up with what works and what doesn't. Read 'Backlinks 101'.

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The Key to Keywords

Sometimes we take the Internet so for granted. Browsing on the Internet has become almost second nature to us. The minute we come across something that we want to find out about, we connect to the Internet, go to our favorite search engine and type our query into the search bar. As soon as we hit the search button, we are given pages and pages of results, some we can use and others that are not so relevant. Read 'The Key to Keywords'.

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. As a result, you want to make sure you know how to utilize keywords properly so that you get the most benefit from this wonderful tool. Read 'The Importance of Choosing Your Website Keywords Carefully'.

Please stop designing web sites backwards! Choose keywords and keyword phrases first.

I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. Read 'Please stop designing web sites backwards! Choose keywords and keyword phrases first.'.