Insider Secrets to Search Engine Marketing - page 2

11 Tips for Pay-Per-Click Success

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals. Read '11 Tips for Pay-Per-Click Success'.

Use Link Bait to Catch Better Search Engine Rankings

You don't have to be a big brand or have a lot of money to create link bait. Many people have created link bait on purpose--and many have created link bait without even knowing it. It doesn't have to cost that much to create something that people will link to. Read 'Use Link Bait to Catch Better Search Engine Rankings'.

Ethics, Best Practices and SEO - A Crisis in the Profession?

There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession. Ask any two SEO's what they consider to be ethical in their pursuit of top results and you will most likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not. Read 'Ethics, Best Practices and SEO - A Crisis in the Profession?'.

Organic SEO; great return on your marketing ROI

Well, what I have long suspected seems to be true. Organic methods of search engine marketing simply must be taken seriously. Organic SEO refers to the manual type of page optimization vs. automatic submittal and page alteration." And "can be implemented by one motivated person, or you can always hire someone to do it. Read 'Organic SEO; great return on your marketing ROI'.

Monitoring Search Engine Positions

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve. Read 'Monitoring Search Engine Positions'.

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Tell me what you do!

As soon as new site visitors arrive at your website the first thing they need to know, before anything else, is what you do. You can talk all you like about how great you are, but unless you spell out what you actually do, they won't even know what you're so great at! This oh-so-overlooked yet such basic of information can be communicated to your site visitors in a number of different ways. Read 'Tell me what you do!'.

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Keyword Research Strategies For Article Writers

If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content. Read 'Keyword Research Strategies For Article Writers'.

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.