How to Tell if a Niche is Too Crowded - page 2

by Gregg Hall, 5/29/2007

A point to bear in mind is some keyword research tools use the data from pay per click search engines to calculate the number of searches conducted for a given keyword, and this figure is not that realistic. Keyword research utilities such as WordTracker use data from the major metacrawlers like Dogpile to calculate very realistic keyword search statistics, and will give you the number of times any given keyword or phrase was searched for during the previous three months and a predicted count for the next 24 hours.

Each of these keyword research utilities maintains a very powerful database of raw data for your subsequent research. If the niche is starting to get too big, then the number of searches on your keywords will be in the thousands. Careful analysis will also reveal the number of websites in the niche, which will be a large number if your niche is crowded.

You can also use pay per click search engines to drive traffic to your website, but it's worth remembering that popular keywords are expensive. If the niche is profitable, your competitors will be prepared to pay hefty sums to buy those keywords. The only way you are going to get cheap pay per click traffic is by finding keywords which your competitors aren't using. Unfortunately these little known keywords won't be popular so you'll need to find a lot of them to get a reasonable amount of traffic to your niche site.

As your niche gets more and more crowded with new competitors these pay per click keywords will become progressively more expensive. There will be those new competitors who understand the value of keyword research and will discover the same keywords you are using. This will reduce the traffic to your website and so reduce the amount of money you can make.

A point will be reached when the niche becomes so competitive it is no longer profitable, and you will either have to abandon the niche or discover new methods of getting customers to your website.

Go to article page:

Please note: the following 'About the author' box is written by the article author and its inclusion is a condition of putting the article on this website. It does not represent the views of Homepages Online.

About the author

Gregg Hall highly recommends that you invest in keyword software like like Adwords Anaylzer, it will make your life a lot easier!!

Tell me what you do!

As soon as new site visitors arrive at your website the first thing they need to know, before anything else, is what you do. You can talk all you like about how great you are, but unless you spell out what you actually do, they won't even know what you're so great at! This oh-so-overlooked yet such basic of information can be communicated to your site visitors in a number of different ways. Read 'Tell me what you do!'.

Article categories

Latest articles

Keyword Research Strategies For Article Writers

If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content. Read 'Keyword Research Strategies For Article Writers'.

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.