Discover The Deadly Sins To Avoid When Getting Back Links

by Wyatt Lee, 10/31/2006

Getting back links is one of the most important Internet marketing strategy, because the search engines will factor in link popularity as one of the ranking criteria when it comes to the search results.

This technique sounds quite straight-forward, isn't it? Just keep getting back links - any kind of back links - to your site, and hope for the best. Unfortunately, it is not as easy as it looks, because the search engines have red-flagged some of the linking strategies used by some Internet marketing professionals.

In this article, I will share with you some of the deadly sins that you must avoid when you are getting back links to your site, so as to prevent the search engines from waving the red flag at you.

1. Avoid hosting your links in a separate links page

It sounds like a good idea to host your links in a separate web page, but you are strongly advised not to do that. The reason is because links that are hosted in a links page tend to be less valuable than contextual relevant links found in the body of a content page. So it is better for you to have your back link in the content itself, hyperlinked with an anchor text containing your main keywords.

2. Avoid getting all your back links only from high-ranking pages

You may be a little surprised, but it is not advisable for you to get all your back links only from high-ranking pages, no matter how tempting it may be. Many Internet marketing professionals like to go all out to get back links from websites with PR 5 and above. But by doing so, the search engines will be thinking that all these links are being bought.

The solution to this problem is to get your back links from a variety of websites with different page ranks.

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