How to Find the Best Keywords for a Niche Site

by Paul Foley, 7/21/2007

Now that you've decided to begin creating niche sites the next logical step in the process is to decide what kind of niche site you want to create. That is, you must pick a niche topic. Once you've done that, you can pick a set of niche site keywords to use in order to attract search engine spiders to your site, as well as actual human visitors.

How do you pick a niche topic? It's as simple as coming up with a set of 10 possible topics and then using a search engine to search for sites relevant to your topic of choice. You want to then pick the topic with the least search engine pages returned. This is so as to avoid an overly saturated market--you want your site to stick out, and if it's among 20,000 similar sites, it won't

So if you go to Google and perform the following search:

poker

Search results - 115 million pages found. This number is way to high for you to compete, so lets be more specific.

"texas holdem poker"

Search results - 1.53 million, so although this is a high number it's only about 1% of the previous total - so lets take this as our niche topic.

After you have picked your topic, you can proceed to picking niche site keywords. How do you pick niche site keywords? Why should you pick niche site keywords? What is keyword density and how much of it should you strive for? These are all questions to be answered in this article.

How do I pick niche site keywords?

It's a question many people who are new to the idea of niche sites ask. People want to know how they are to pick niche site keywords. Fortunately, it's pretty easy.

After you have picked your niche topic, sit down and do some searches for sites similar to your topic. So if you plan on building a niche TV review site, look for other niche TV review sites. Try to notice a keyword pattern on those sites. Most likely, you'll see the pattern of one particular relevant keyword--such as TV reviews--being used several times throughout the content. This keyword is known as the primary niche keyword, something that is used several times to attract the attention of search engine spiders.

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