Keyword Research Strategies For Article Writers - page 2

by Carole , 1/2/2006

The Strategy

1. Keywords For Articles In Directories

My goal is to get the interest of publishers who will want to distribute my content so I'm going to focus on keywords and keyphrases which are most likely to be used. For example, the publisher might be interested in articles about "Adsense". Unlike the average web surfer, publishers aren't using long phrases, likely not making typos and will use more specific terms so that they have the best results. Publishers aren't looking for the information to benefit them, they are looking for content which benefits their own readers. This sets them apart from the general web surfing population.

My article keywords start off with the top priority keywords, followed by less used ones.

Example: "adsense, google, google adsense, adsense tips, adsense google, adsense tricks, adsense articles, adsense article, articles about adsense"

If in doubt, think about what kinds of keywords you would use (or do use) when searching for articles to republish.

2. Keywords for articles on your website

This is where it gets good. I use this method for articles I write on another website and it's very powerful. You can find some free and low-cost keyword tools here: http://www.carolenickerson.com/post/index/19/10-Free-Keyword-Analysis--Search-Tools

You're looking for targeted low-competing keywords. Basically, this means keywords and keyphrases which have little competition in the search engines. Anything with less than 600,000 competing websites is a worthy target. Here are some examples along with competition stats (as of the writing of this article & based on Google competition stats):

"google adsense tips techniques start" has 0 sites competing for this phrase
"where to place goggle adsense" has 1 site competing for this phrase
"What are the best web sites for making money with AdSense" has 0 sites competing
"sites making a lot with adsense" has 0 sites competing
"free adsense research tools" has 19 sites competing

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