Keyword Lists - Their Proper Care and Feeding - page 3

by George Peirson, 2/6/2006

There are many other sources for keyword lists. A good place to start is on Search Engine Watch at http://searchenginewatch.com/facts/article.php/2156041

Don't forget specialized sites like eBay. They have a banner ad program named eBay Keywords where you can find suggestions for keywords to use with banner ads on eBay. http://ebay.admarketplace.net

And finally pay attention to the log files for your web site. You will have a list of searches people used to find your site. This is a very targeted list of keywords that were actually successful in driving traffic to your site.

Now that you have a huge list of keywords you are ready to create your Master Keyword List. Place all these keywords into a spreadsheet and clean out the inappropriate keywords (like "Nikon Binoculars"). Then arrange in order from most relevant to least relevant.

You need to weed this Master List down for your PPC campaign. You may find that the keywords near the top of your list are the most expensive and that the ones in the middle may have a better cost to sales ratio. But the more keywords you can use on PPC, the broader your exposure.

The top 25 should work well for your Meta Tag list. Depending on your needs you may need to remove duplicate words. Try to limit any individual word to 5 uses or less (example: don't use "nikon" more than 5 times).

The top 10 keywords are your sales words for your web site and email campaigns since these are the most tightly focused keywords in the list.

Don't forget that the needs of your list will be changing as the market place shifts. Every month or so do a new search for keywords to keep your keyword list up to date. Trim out the words that are either no longer appropriate or effective. Be sure to keep an eye on your log files. Keep your sub-lists current. And give your Keyword List the care and attention it needs to live a long and active life.

And finally, if only 4 people purchase some training off of my site due to the keywords in this article I can get that Nikon Camera that I have been wanting.

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About the author

George Peirson is President of How To Gurus. He is the author of over 30 multimedia based tutorial training titles. To see training and other articles by George Peirson visit http://www.howtogurus.com Article copyright 2006 George Peirson

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