4 Things All Articles Should Have - page 2

by Jo Han Mok, 2/9/2006

2. Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. Visitors who arrive at a site actually looking for specific information usually arrive at the site through their searches via a search engine. They usually type in the keywords they are looking for (e.g. Golf, Marketing, Pets and Etcetera) into searches engines to get links to websites with the information they are looking for. It is important that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able to have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are most sought out. You can use this tool to determine what keywords to use and write about.

3. Keyword Density

When you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to "feel" its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines.

4. Linking

If you are going to submit articles to ezines or contribute your articles to newsletters and other sites, always include a link to your site. A little resource box with a brief description of your site placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

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Please note: the following 'About the author' box is written by the article author and its inclusion is a condition of putting the article on this website. It does not represent the views of Homepages Online.

About the author

Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash! http://www.MasterWordsmith.com

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