10 Powerful Internet Marketing Strategies That Bring In Sales - page 2

by Elizabeth McGee, 5/18/2006

3. Create Special Offers

A limited time sales offer will encourage your visitors to act. If you have customers that are interested in your products, give them an occasional boost by holding a sale. Chances are they've been eyeing your products for some time, and with a special offer incentive, they just might take the leap.

4. Use Pay Per Click Advertising

Every internet business owner should consider pay per click advertising. It's fast, it's targeted and can be cheap if done correctly. Therein lies the key, you must research how to create a cost effective pay per click campaign.

It's not rocket science. You simply need to write a compelling ad, research relevant keywords and understand your return on investment. This means that if your product earns you $20 per sale then you must pay no more than 20 cents per keyword, preferably less. For example, on average, your ad will bring in one sale per 100 clicks on that ad. If 100 clicks brings one $20 sale then you've just paid $20 for that ad (100 x .20) and you broke even. Therefore, your goal should be to pay less than 20 cents per keyword but no more. Finding relevant, less popular keywords is goal.

Of course, the better the ad and the better your website's sales copy performs, the more sales you will receive.

5. Write An Article

Don't put this one off. The internet is designed to deliver information and what better way for you to get the word out about you, your business and your expertise than by providing relevant, useful information. If you're selling scrapbooks, write an article on how to scrapbook. A well written article can show someone how easy scrapbooking is, boost their interest and therefore encourage a sale.

If writing an article is not something you feel you can do, have it written for you, it's not expensive and it's one of the best ways to bring traffic to your site.

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