by Andy MacDonald, 3/17/2006
Take some action - a few well researched changes can give you a boost
If ranking and online presence are crucial, then find a respected, recommended and experienced search engine optimization professional. The same logic that tells you to go to the doctor when aspirin doesn't do the applies to this situation.
If budget is constricting, your keywords have little competition, or you'd like to improve your presence to the best it can be without employing a professional then you'd be surprised what a little knowledge and time can do for your ranking. Applying the same techniques every few weeks and keeping your site fresh will put you a level even higher above the rest.
Remember, many variables and factors are considered and given varying weights by different engines to determine where you rank. A brand new site, no matter how optimized it is usually doesn't show any rank in Google until it miraculously appears about a year later. Older sites of more than a few years often take the top ranks for competitive words.
Don't be discouraged. The simple SEO methods you read about online or in publications can give your site a stronger presence, but will achieve far better results for you if you employ some smaller, budget based intelligence and research.
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About the author
Andy Macdonald owns and runs his own UK website design business called Swift Media UK, which incorporates custom logo design