SEO in a BOX

by Andy MacDonald, 3/17/2006

Are profitable, top search ranks possible without the help of an experienced search engine optimization company?

Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?

Unfortunately, unless the software or miracle website were able to research your market, find hidden niches within it, author intriguing, creative, relevant and keyword laden content, house it in a framework that meshes precisely with that content, dissect and analyze your ranking competition and apply that statistical data within the afore mentioned tasks, you'll be using that money back guarantee.

The same goes of number one rank promises for a keyword for $49. Now I'm not suggesting a claim like that is bogus or false advertising. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month. Or to shake them, insist your keyword phrase they must bring to the number one spot is "online casino.

Is there inexpensive help that works?

Is there a working alternative for smaller businesses and sites that can't budget pro SEO right now? There are techniques that would give your site a chance of rising higher in the ranks. You'll find countless articles and instructions online and in bookstores about general things you can do to your site to improve it's online presence.

While helpful and usually accurate, blindly applying techniques to your site without some further knowledge of your own site, your competition, and your online market will hinder your efforts.

With some real world, current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest copy, title or content adjustment. It is going to require some work on your part, no matter what do-it-yourself tactics you employ.

HOWEVER, there are tools and analysis reports available to you that can give you a towering leap for the do-it-yourself. Some plain English comparisons of your page vs. the top 10 ranking pages in a particular engine for a particular keyword phrase will define dozens of parameters to begin your do - it -yourself optimization.

How many links do you need, are there better keywords you should choose, and then what do you do with all this information once you have it? Comparisons and analysis of your site and your competitors are usually presented in an easy to understand format and reveal patterns and collected intelligence that can help you re-write and revise your content and page layout and begin your SEO efforts a lap ahead of everyone else.

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