Keywords are for humans not search engines - page 3

by Ant Onaf, 4/6/2005

Creating keyword phrases is important because at least 95% of internet users search using keyword phrases, not many use one word. With that said, you should still include a few solitaire keywords. Use singular and plural expressions for keywords. Once you have gathered all your keywords make two lists, one list can be titled active keywords...keywords which you are currently using or plan to use in the near future. The second list can be titled inactive keywords...keywords which have been eliminated and may never be used. Eliminate keywords based on your research, visitor data, and site category. Regardless how general your site is try to have only one focus audience, this zooms in on your target, makes marketing the site easier, and more successful. When done eliminating you should have a plentiful of keywords and keyword phrases. Generally, the goal should be to have at least a combination of 100 keywords and keyword phrases. This number may be greater or lesser depending on your site category/niche market.

Keyword research can be accomplished a number of ways. I would recommend using best judgment and sticking to your site topic. If your site is about "the rules of playing baseball" then anything pertaining to the rules of baseball should be included as keywords. Remember think like your visitors, if you were a visitor looking for 'the rules of baseball' how would you search...your search words would probably be something like:

rules of playing baseball
baseball playing rules
playing baseball rules
rules of baseball
baseball rules
how to play baseball
baseball and the rules

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