How Tagging and Keywords Stack Up - page 2

by Lisa Ann Ginger, 5/30/2006

What is Social bookmarking?

Social bookmarking sites are cropping up all over the internet. Del.icio.us and Furl are two of the most popular Social bookmarking sites to date. But sites like these run rampant on the internet and are set to explode in popularity.

The basics of Social bookmarking revolve around allowing users the option to store their favorite sites and webpages online and label them with tags.

Since the bookmarks are stored online, they are not limited to a particular computer. Most Social bookmarking sites also have built in RSS features so users can share their bookmarks. As a web owner, this means you will receive some extra exposure if your pages are favored by Social bookmarkers. Each Social bookmarking site is run quite differently, but all are organized by the concept of tags.

I should point out that the system of tagging is not perfect. Since people may choose their own tags you will come across a number of grammatical errors and other strange tags. You may get misspellings, both the singular and plural forms of the word, and even spaced and unspaced versions of the word. For example, if you have a site about dog training, your tag might be "dog training" or dogtraining".

However, since your webpage may be tagged with many tags instead of just one, none of this will matter much to you. With tagging, you will want to be tagged with as many related tags as possible to increase the chances of your webpage being found.

Many searchers prefer to use these social bookmarking sites to find content online due to the fact that they are organized for people, by people. Each bookmarked site is more of a referral than just a site with the right number of keywords to rank it high in the search engines.

One of the top tagging sites on the internet, Technorati, allows the web owner to tag their own content and add it to the Technorati index. Bloggers have been rewarded with thousands of extra visitors per day by mastering Technorati.

There's no doubt about it, add tagging to your traffic building arsenal and you will definitely see some results.

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