Give 'em What They Want - page 4

by Elena Fawkner, 5/7/2007

And, once I've created my information product, how do I reach my market? Simple. I use the very same keywords that I know people are entering to find my product, create doorway pages for those keywords and voila! ... a targeted information product to a targeted niche market. My market may not number in the thousands every month, only the hundreds. But of those hundreds, a significant proportion are highly motivated to purchase my product because, as the above analysis shows, they have a need that is currently not being met. What would you rather have, 500 prospective customers, 20% of whom actually buy from you (100 sales) or 5,000 prospective customers, 1% (if that) of whom actually buy from you (50 sales)?

Targeting your niche means narrowing your focus, devoting your energies towards a smaller but more highly targeted market. What you lack in terms of sheer numbers of prospects you will more than make up for on your bottom line.

So, bringing it all together, start with a broad subject matter that you know something about or that interests you enough that you can acquire the requisite knowledge within a relatively short period of time. Follow the steps that I went through with the keyword generator and see if, like me, you can identify a niche market that is underserviced. If so, create an information product that satisfies that unmet need and promote it by targeting the very same keywords that you used to identify the niche in the first place.

Do this and, unlike the millions who have devoted their life's work to writing information products about Internet Marketing, you can actually stand a chance of making a valuable and original contribution to the body of work available on the Internet today and get paid real money for your efforts.

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About the author

Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur. http://www.ahbbo.com

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