Give 'em What They Want - page 3

by Elena Fawkner, 5/7/2007

Although all of the keywords I expected to find were there (and well serviced by my competitors I may add), right there, at the top of the list for each search engine, were some keywords I would NEVER have thought to target and neither, it appeared, had my competitors.

Here's the stats (I'm not revealing the keywords themselves for reasons which will become obvious if they're not already):

Keyword Number* Competing*#1      238     1#2      268     14#3      2,399   184#4      556     21

* The Number column represents the number of times this particular keyword has been searched for within the past 30 days. The Competing column shows the number of competing sites targeting that keyword.

Now, this information is fine and dandy for doorway page creation. Just target the keywords that are highly sought after with relatively low competition (there is a Keyword Effectiveness Index number also provided which "compares the 24 hour result with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign". The higher the KEI, the more popular the keywords are and the less competition they have), create doorway pages that target these keywords, submit them to the search engines and, assuming your pages are structured to rank well with the particular search engine involved (which is where Web Position Gold comes in), you should be able to get a reasonable ranking.

But for me, the true revelation was discovering a subject matter sought by a significant segment of my market but which was largely being ignored by me and my competition. In other words, I had discovered an all-important niche market. The subject matter involved is very specific and narrow. It is a simple matter for me to research this subject and create an information product to meet this demand. Which, of course, I intend to do. And which, of course, is why I'm not telling you what it is!

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