Give 'em What They Want - page 2

by Elena Fawkner, 5/7/2007

Let's start at the beginning. I bought Web Position Gold a couple of weeks ago. I wanted to use it create doorway pages that would rank well with the search engines, drive traffic to my site, yada yada yada. Yeah, so? Well, most uncharacteristically, I decided to follow the instructions. The first step was to "target keywords you think people would type in the search engines to find the type of products or services you offer". Well ... DUH. But, just for the hell of it, and since I was, after all, following The Instructions, I decided to read the "Choosing Keywords" topic "for more information on choosing effective keywords!".

Here's an extract:

"Target the wrong keywords and all your efforts will be in vain. Choose the right keywords, and you'll see your traffic skyrocket. Therefore, think long and hard on what keywords people are likely to use to find you. ...
"The question to ask yourself is how do you really know if you're optimizing your pages for keywords that Web surfers are looking for? There are several good techniques you can apply to determine what people might be searching for ...
"However, the best way is to stop guessing and actually SEE what people are searching for."

I followed this advice and tried the keyword generator service they recommended (see below for links).

Now, remember, at this point all I was trying to do was to come up with a list of keywords relevant to the subject matter of my site that I should target with doorway pages to drive traffic to my site. I signed up for a one-day membership with Word Tracker for something like $6. Amazingly enough, I followed the instructions there too. I ended up with hundreds of potential keywords to target, all of which were actual search terms entered by users over the past 60 days.

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If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. Read 'Evaulating Website Performance'.

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