Building Backlinks for Google PageRank Success! - page 2

by Josh, 8/17/2007

Quality of Backlinks

In an interesting study [www.prweaver.com/blog/2004/11/15/49-relationship-pagerank-number-of-backlinks] on relationship between PageRank and number of backlinks, Olivier Duffez has this to say:

"... a page can have PR5 with a single backlink whereas another one can have 3,000 backlinks and PR5 too."

What this means is that a few backlinks from high PageRank sites are worth many times more than hundreds of backlinks from low PageRank sites.

Nature of Backlinks

Admittedly, securing backlinks from high PageRank sites is easier said than done. Unless there is some intrinsic value and / or focused convergence of content, there is no reason why high PageRank sites will feel compelled to provide backlinks.

Nonetheless, backlinks from same (or even a notch lower) PR sites, dealing in similar topics as yours, are always a great boon for PageRank.

Focus on Keywords

As far as possible, ensure that anchor texts of backlinks exactly relate to the topics of pages linked to. In addition, if anchor texts of backlinks are also your keyword phrases, it is all the more better.

To give an example, suppose 'fishing in queens harbor' is your keyword phrase and you have a content page titled 'Fishing In Queens Harbor - Pleasure Untold'. Ensure now that the backlinks that point to this content page have your keyword phrase as anchor text - something like below:

"If you are game to weekend adventures, do not forget to try fishing in queens harbor".

Such specific backlinks notify search engines that your webpage is indeed important for the topic, thus helping in obtaining higher PageRank for that webpage.

Go to article page:

Keyword Search: Why Keyword Tools Are Important

If you have done any research into internet marketing then you know that you need to have keywords. If you are developing a web site then you need keywords to optimize the page and if you are developing an internet advertising campaign, whether pay per click or email, then you need keywords. Read 'Keyword Search: Why Keyword Tools Are Important'.

Article categories

Latest articles

Keyword Research Strategies For Article Writers

If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content. Read 'Keyword Research Strategies For Article Writers'.

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.