An Epic Tale Of Google SEO And The Inbound Link - page 2

by Matt Jackson, 11/21/2006

Why Use A Link Building Service To Fight Your Battles?

Google deems an inbound link as a tick, a gold star, and a big bag of brownie points for your page. If that inbound link also contains the aforementioned keywords as anchor text then you should expect great things in the future. If you're looking for the single most important Google SEO factor then inbound links are what you are looking for. The size of the tick or the amount of brownie points that are found in your special bag are determined by just how beneficial an inbound link is.

It's Not The Size Of Your Links...

Quality is, on the whole, much more important than quantity. Reciprocal links were once the weapon of the Webmaster looking for Google acceptance, but they now place less weight on a reciprocal link as they do on a one-way link. Google want to promote a natural or organic Internet network. They don't want to see links that have been traded, in any way, and instead want to see sites gifted a link because of the value that they offer to visitors.

Google Battling Techniques

In reality, of course, gaining organic links is not a simple process. You need to have traffic before you have any hope of gaining organic links and so it's necessary to look elsewhere. The technique that I, as a Google battler, prefer is the use of article submissions. This can be a submission to article directories in the hope that every man and his site will pick it up, or submission to individual high quality websites. It isn't important. What is important is the degree of control that article submission offers.

Commanding A Regiment Of Inbound Links

Submitting an article makes me the boss, or General if you prefer, of my links to an excellent extent and the search engines certainly don't seem to have a problem with it (yet). I can control the page content, the anchor text, and in the case of individual submissions I can control the quality (dare I say it - PageRank) of the site or page that links to me.

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Finding Your Niche Using Keywords

Using keywords to help find your niche in a competitive market is a "must". Make certain the keywords you identify really tell your potential customers what it is that you are offering. If you are selling a certain kind of widget having a particular characteristic, look for keywords that describe this characteristics that people might be interested in. The more precise you can be, the better your chances are of finding the angle for you to enter the market place. Read 'Finding Your Niche Using Keywords'.

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