Before the rise of the internet as a marketing tool, and it was only a marketing tool before it became a market place that has its own set of rules, the traditional marketing tools were never able to use the power of keywords. Read 'Keywords: The Essence Of Online Business'.

Everyone wants more traffic to their website. More website traffic means a larger audience of potential customers, which will equate to an increase in sales. A simple way to get better listings in major search engines and drive more traffic to your website is to build your site around highly specific keywords and keyphrases. Read 'How to Build a Website Around Keywords'.

I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others. Read 'Beyond Keyword Demand'.

If you are attempting to obtain search engine rankings for your site by publishing articles, you are making a smart choice. There is, however, one big issue you need to watch out for. Read 'Using SEO Keyword Phrases in Your Articles'.

One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect? Read 'Keyword Lists - Their Proper Care and Feeding'.