10 Powerful Internet Marketing Strategies That Bring In Sales - page 3

by Elizabeth McGee, 5/18/2006

6. Carefully Optimize Your Site For The Search Engines

Don't build your site and forget it. Utilize the search engines to your benefit by taking the time to optimize your site. Optimization doesn't have to be complex. Simply create a title that clearly depicts what your site is about and write a description that accurately describes to your readers what information you have to offer. Research relevant keyword phrases as opposed to single words and repeat that phrase in your title, description and throughout your page.

7. Create A Newsletter

Your goal should be to keep your viewers coming back to your site over and over again. The best way to keep in touch with viewers is through publishing a newsletter or a periodical that offers beneficial, useful information.

Post a newsletter form on your site and specifically direct your viewers to sign-up. Don't just expect them to notice that you have a newsletter, direct them there and be specific about what your newsletter offers.

By publishing a weekly newsletter you are reminding your readers of your products, sales or upcoming events. Avoid pushy sales tactics and sales hype. Simply offer useful information, tips and advice. Make your newsletter a thing of value by keeping them interested and encouraged.

It's important to remember that it takes an average of 7 visits for a viewer to buy; they're not likely to visit seven times without a reminder.

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Keywords Selection For Search Engine Traffic

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Read 'Keywords Selection For Search Engine Traffic'.

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Please stop designing web sites backwards! Choose keywords and keyword phrases first.

I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. Read 'Please stop designing web sites backwards! Choose keywords and keyword phrases first.'.