Keyword Development; The path to internet success

by David Harry, 8/11/2006

One of the first research tasks in search engine optimization (SEO) is selecting your keywords. This, at first glance may seem like a 'no-brainer', this is far from the truth. The keywords you optimize and market to the Search Engines with, could, in the end, be the difference between success and failure of your internet business. Sound excessive? Let's consider some facts;

There are over 1 Billion websites online with over 1.7 billion surfers worldwide.
Roughly 80% of all website traffic comes from Search Engines
75% of surfers click on non-[aid (organic) listings as opposed to paid.
Keywords figure into the majority of ranking factors on search engines.

With your website/pages keywords playing such a potentially large role in your traffic and ultimately, revenues, ensuring the competitiveness is paramount.

What are keywords?

Keywords are essentially the text that a surfer enters into a search engine to find results (hopefully yours). I find it interesting that is called 'keyword' research considering it is really 'key phrase' these days. You should look to develop a 2-5 word keyword phrase. Any longer would be a bit much to focus on.

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Keywords Selection For Search Engine Traffic

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Read 'Keywords Selection For Search Engine Traffic'.

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The Key to Keywords

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Please stop designing web sites backwards! Choose keywords and keyword phrases first.

I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. Read 'Please stop designing web sites backwards! Choose keywords and keyword phrases first.'.