How To Research Keywords For Search Engine Marketing - page 2

by Dan J. Fry, 5/25/2005

Google Suggestion

Google has their own keyword suggestion tool. If you have an Adwords account then you are already familiar with this resource. Check it out at https://adwords.google.com/select/main?cmd=KeywordSandbox . This tool also provides related keyword information. It provides synonyms that might be used to target areas relatively untouched by others.

7Search

This PPC engine is steadily gaining in popularity. I have used it in the past to build my subscriber base and saw modest results. To use their keyword tool simply create a free account and log on. Then click on "Edit Bids" and go to "Keyword Suggestions".

Teoma

This search engine provides related search results and keyword suggestion in the results returned to the searcher. It can open up new avenues of keywords and phrases not thought about before. This resource can be found at http://teoma.com/.

Web Host Statistics

Unless your site is free, i.e. a free several page site through your ISP, you will most probably have . Have a look. My service is through StartLogic. The statistics are compiled through AWStats, which by the way is a free program for analyzing web site access. When I log into the server, I can view the statistics using AWStats. It also shows me which keywords and key phrases people are using to find my site. One great advantage I have found with this method is that you can come up with keyword ideas that you would have never thought about. Because people are finding you with these keywords the search engines must have you indexed

Go to article page:

Keyword Search: Why Keyword Tools Are Important

If you have done any research into internet marketing then you know that you need to have keywords. If you are developing a web site then you need keywords to optimize the page and if you are developing an internet advertising campaign, whether pay per click or email, then you need keywords. Read 'Keyword Search: Why Keyword Tools Are Important'.

Article categories

Latest articles

Keyword Research Strategies For Article Writers

If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content. Read 'Keyword Research Strategies For Article Writers'.

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.